Tips, tools, and best practices for B2B marketers.
How Pentagram does identity
December 21, 2006 | Posted by: Nicholas
Or at least how they did the new Saks Fifth Avenue identity.
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by Jill
The interesting thing about those individual logo tiles is - they look exactly like some projects I did when I was a freshman in my 2D design class. Examine a space (in this case a square) and determine which elements you can add to the square or subtract from the square to make each piece elegant.
Once again, great job MB!