EBlog
Kate Moss - the brand
December 8, 2006 | Posted by: Woody
It seems rather interesting to me - the idea of a person being a brand, but it’s true. If a brand is a person’s perception of a product, service, experience, and / or organization, and a brand experience is a grouping of all the interactions people have with a product, service or organization, then why couldn’t a person be a brand? It makes sense, especially if that person is in the business of entertainment. Moreover, if the only remedy to keeping a fading brand alive is a complete transformation, then Kate Moss is the epitome of a brand, as well as a Model Transformation.
(yes, I’ve become obsessed with Debbie Millman)
Tags for this post:
advertising branding blogging transformation business models fashion
Categorized in: Design
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Comments
by Lee
I guess when a brand has outrageous bone structure it can’t be killed.
And yes I do think people can be brands - Twiggy, Cher, Martha, Andy Griffith, Charlie Brown…