Tips, tools, and best practices for B2B marketers.

Quote of the week:  Losing control and listening in.

"Consumers are in the midst of a conversation that isn’t ours.  The race is on to grow ears to learn what they are saying."

John Hayes
CMO, American Express

This quote reminds me that in so many ways marketers are losing control, but at the same tine gaining so much more in terms or understanding what our buyers want. 

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