EBlog
The home page of the future?
May 20, 2006 | Posted by: Lee
Yes I know it’s Flash but the same idea could be achieved with HTML (certainly Marty and Nicholas can make it happen). What am I talking about? Pushing up content to the home page without junking up the page. Check out Enlighten.com. They’ve got lots of ways for people to get more info.
- Click on the arrows on the photo - you get a case study.
- Click on the main nav under the photo - text changes out at bottom (intro, and subnav)
Some great ways to push lots of content before a user is forced to go down a path for more.
Tags for this post:
design content user centered design information design
Categorized in: Observations and Random Musings
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Comments
by Nicholas
Macro-, er, Adobe used to do this well in the Flash piece on their home page. Instead of just having a useless Flash animation that draws attention away from the real content, they drew your attention with animation and rewarded you with quick access to more content. All the while demonstrating the power of their product (i.e. Flash itself). Perfect.
We did a similar thing on the original webMethods site Flash headers.
The moral of the story: Their’s nothing wrong with using Flash, as long as it is the best way to deliver the message and content to the site visitor.
Where Flash become problematic - and site visitors start to leave - is when the Flash actually degrades the experience in some way (e.g. slow downloads, browser crashes, decreased access for thoe without the plug-in, etc.).
What’s the buzz-word this month? That’s right, kids: user-centered design.