EBlog
Top Retailers by Converstion Rate
May 22, 2008 | Posted by: Neil
The guys over at Future Now do a monthly post on top ten retailers by conversion rate as reported by Nielson. And since metrics like these don't yet exist in the world of B2B sites, we must continue to glean what we can from our B2C counterparts...
Top 10 converting retail sites for April 2008*- Proflowers.com -27.5%
- Office Depot - 25.8%
- Lands End - 24.8%
- QVC - 19.4%
- CDW - 19.1%
- HSN - 16.8%
- Vistaprint - 16.8%
- Oriental Trading Company - 16.5%
- Williams-Sonoma - 15.6%
- eBay - 14.8%
Any sites on there you wouldn't have expected?
Tags for this post:
optimization online retailers top 10 retailers conversion rate
Categorized in: Web Site Optimization & Analytics
12120 Sunset Hills Road
Comments
May 22 2008 - 03:36 PM | by Nicholas Tolson
I’m more surprised by who isn’t on this list, namely, Amazon.com
May 22 2008 - 03:51 PM | by Neil
Hmmm… It actually suprised me that Ebay was on here, which I would put in the same category as Amazon in that they likely get a number of visitors who hit there site without knowing exactly what they want.
Where as I imagine my when a grandmother hits HSN.com to order, she knows exactly what she wants which would increase her chances of converting.
Although now that I think about it, I image Ebay’s “converisons” are bids, which are a bit less of a commitment than an actual purchase....
May 22 2008 - 03:54 PM | by Nicholas Tolson
Yeah, and I imagine Amazon gets a lot of product researchers looking for customer reviews, comparing prices, etc. that don’t lead to conversions - or at least not on the initial visit.