EBlog
Turning downtime in to marketing time
August 6, 2006 | Posted by: Lee
Look how Flickr turns a problem with their web site into an opportunity to generate leads and get customers talking.
Tags for this post:
branding marketing humor advertisements
Categorized in: Marketing
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Comments
by Lauren
ok - that is just flat out brilliant. It forces people to use the site (since they have to upload the pictures), it has a very low cost give-away (internal overhead/account), it supports the brand (with the tongue in cheek tone), and it buys time for Flickr to fix the glitch since it takes a while to print and color and photograph the dots. Brilliant.