Tips, tools, and best practices for B2B marketers.
What were they thinking? Marketing stunts gone wrong.
October 12, 2007 | Posted by: Nicholas
Entrepreneur.com has a series of “it seemed like a good idea at the time” marketing stunts going on their site right now. The best part is that they don’t stop at just exhibiting the failures American Idol-style; they actually provide concrete lessons learned, so we can try to avoid the same fate as these well-meaning but overzealous marketers.
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