Creating a B2B Social Media Strategy

A Guide to Defining it and How Your Company Should Take the Social Media Plunge.

Presentation at MarketingProfs B2B Forum.

If you were able to join me at the session in Boston, thanks for attending. I welcome your comments and thoughts. Feel free to contact me.

Below is the complete slide deck for download. There was a lot of discussion around individual slides that unfortunately isn't captured within the deck.

Social media engagement survey.

Below are the results of our social media engagement survey. The survey was intended to determine the social media activities in which B2B marketers engage, as well as to determine if activities vary depening on whether you're engaging for business or personal interests.

We're still collecting data from this survey. If you haven't already, we'd love it if you participated!